Promotion

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Advertising

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Personal Selling

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Sales Promotion, Publicity and Public Relations

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Promotion

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Important Questions

Which of the following is not a part of promotional mix?

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Which of the following is not a tool of sales promotion?

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Discounts, coupons, contests, free samples and offering extra quantity etc., are the examples of __________.

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Six Mark Question:-
"Advertisement is unnecessary and wasteful." Do you agree? 
Give reasons.

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Which of the following is not a part of sales promotion activities?

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'Various tools of communication are used by the marketers to promote their products.'
(i) Why do companies use all tools at the same time?
(ii) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer.
(iii) Which tool of promotion will primarily be used for the following?
      (a) To promote or protect a company's image or its individual products.
      (b) An existing product meant for mass usage by literate people.
      (c) To introduce a new product to a particular class of people through door-to-door visits.
(d) To attract attention of the people by using incentives.

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Six Mark Question:-
"Money spent on advertisement is not a waste but an investment." Do you agree with this view? Give reasons in support of your answer.

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Mention the drawbacks of advertising.

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Which of the following is not the promotional mix element?

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Any paid form of non-personal presentation of goods or ideas by an identified sponsor is?

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