A company, which manufactures a popular brand of toys, has been enjoying good market reputation. It has a functional organisation structure with separate departments for production, marketing, finance, human resources and research and development. Lately, to use its brand name and also to cash on to new business opportunities, it is thinking to diversify into manufacture of the new range of electronic toys for which a new market is emerging.
Prepare a report regarding organisation structure giving concrete reasons with regard to benefits the company will derive from the steps it should take.