Select out the one that is not a part of the macro-environment _________.
demographic forces
competition forces
political forces
natural forces
A
demographic forces
B
competition forces
C
natural forces
D
political forces
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Solution
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Macro environment is the environment which is external to the business. It deals with the PESTLE effect. These are Political, Economical, Social, Technological, Legal and Environmental. Hence, competitive forces are not a part of macro environment.
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