Marketing

Business Studies
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The psychological success of an advertisement depends on its ability to make the people _______.

A
description and narration
B
argumentation, selection and information
C
look and like
D
look, like, learn and buy
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A general term used to mean wholesalers is ____________.

A
dealers
B
distributors
C
jobbers
D
agents
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The idea of 'Marketing Mix' was conceived by.

A
Theodore Levitt
B
Bates
C
H. Borden
D
Kotler
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Network marketing is a mode of _______by the manufacturer.

A
indirect marketing
B
direct marketing
C
both (A) and (B)
D
neither (A) nor (B)
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Internal factors of product pricing includes.

A
Demand and competition
B
Cost and demand
C
Market channels and demand
D
Cost and objectives
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Which of the following is usually published by charitable institutions?

A
Commercial advertising
B
Non-commercial advertising
C
Institutional advertising
D
Comparative advertising
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One of the most powerful element in the promotion mix is:

A
Salesmanship
B
Point-of purchase display
C
Advertising
D
Price discount
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