Marketing

Business Studies
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Which of the following is used for achieving short-term sales?

A
Personal selling
B
Advertising
C
Sales promotion
D
Public relations
Hard
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'Intensive distribution method' is referred to ______.

A
minimum expansion
B
maximum expansion
C
minimum contraction
D
maximum contraction
Hard
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Which of the following is not a method of segmenting a market?

A
Behavioural segmentation
B
Psychograpic segmentation
C
Benefits segmentation
D
Customer segmentation
Hard
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The concept of marketing-mix, consisting of the of marketing, was developed by _________.

A
E. Jerome McCarthy
B
Peter F. Drucker
C
Philip Kotler
D
William J. Stonton
Hard
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Which segmentation approach is the most compatible with the spirit of the marketing concept?

A
Benefit sought
B
Income
C
Social class
D
Family size
Hard
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