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Question

A strongly motivated and long standing decision of the customer to purchase a particular product or service is referred as ________

A
Brand Recognition
B
Brand Loyalty
C
Buying behavior
D
Customer satisfaction
Solution
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Correct option is C. Brand Loyalty
Consider A.
Buying Behaviour: Buying behaviour is the decision processes and acts of people/ prospective customers involved in buying and using product.

Consider B.
Brand Recognition: It is a concept used in advertising and marketing. It is considered successful when people are able to recognize a brand through visual or auditory cues.

Consider C.
Brand Loyalty: Brand loyalty is the positive feelings towards a brand and dedication to purchase the same product or services repeatedly.

Consider D.
Customer Satisfaction: It is defined as a measurement that determines how happy customers are with a company's product, services and capabilities.

So, from the above discussion we can conclude that, A Strongly motivated and long standing of customer to purchase product or service is refer to Brand Loyalty.

$$\therefore $$ Option C. Brand Loyalty is correct answer.

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