A strongly motivated and long standing decision of the customer to purchase a particular product or service is referred as ________
A
Buying behavior
B
Brand Recognition
C
Brand Loyalty
D
Customer satisfaction
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Solution
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Correct option is C)
Consider A.
Buying Behaviour: Buying behaviour is the decision processes and acts of people/ prospective customers involved in buying and using product.
Consider B.
Brand Recognition: It is a concept used in advertising and marketing. It is considered successful when people are able to recognize a brand through visual or auditory cues.
Consider C.
Brand Loyalty: Brand loyalty is the positive feelings towards a brand and dedication to purchase the same product or services repeatedly.
Consider D.
Customer Satisfaction: It is defined as a measurement that determines how happy customers are with a company's product, services and capabilities.
So, from the above discussion we can conclude that, A Strongly motivated and long standing of customer to purchase product or service is refer to Brand Loyalty.