You visited us 0 times! Enjoying our articles? Unlock Full Access!

A strongly motivated and long standing decision of the customer to purchase a particular product or service is referred as ________

Brand Recognition
Brand Loyalty
Buying behavior
Customer satisfaction
Verified by Toppr

Correct option is C. Brand Loyalty
Consider A.
Buying Behaviour: Buying behaviour is the decision processes and acts of people/ prospective customers involved in buying and using product.

Consider B.
Brand Recognition: It is a concept used in advertising and marketing. It is considered successful when people are able to recognize a brand through visual or auditory cues.

Consider C.
Brand Loyalty: Brand loyalty is the positive feelings towards a brand and dedication to purchase the same product or services repeatedly.

Consider D.
Customer Satisfaction: It is defined as a measurement that determines how happy customers are with a company's product, services and capabilities.

So, from the above discussion we can conclude that, A Strongly motivated and long standing of customer to purchase product or service is refer to Brand Loyalty.

$$\therefore $$ Option C. Brand Loyalty is correct answer.

Was this answer helpful?
Similar Questions
A customer is an individual who receives or purchases a product or service. While a stakeholder is an individual, group, or organization who is affected by the outcome of a product or service.
View Solution
_________________ includes activities concerned with production, purchase, sale or distribution of goods and services with a motive of earning profit.
View Solution

People interact with others in order to persuade them to act in a particular way, say to purchase a product or a service, rather than forcing them to do so. Therefore, marketing is a ___ process.

View Solution

___ refers to the short-term incentives, which are designed to encourage the buyers to make an immediate purchase of a product or service in a short-term period.

View Solution
A long-run decision to stop production is called a/an decision.
View Solution