Bank marketing is same as Service marketing.
Bank marketing deals with providing services to satisfy customers' financial needs and wants. To satisfy these financial needs, customers want specific services. All the techniques and strategies of marketing are used so that ultimately they induce the people to do business with a particular bank.
Marketing of Bank Product. Marketing of bank products refers the various ways in which a bank can help a customer, such as operating accounts, making transfers, paying standing orders and selling foreign currency. Banking is the business activity of banks and similar institutions.
marketing is important for growing market share as well as sales in banking and insurance. Marketing is essential for any business. Since the Banking sector is moving towards customer-centric, Marketing is very important for that. Traditional banking method is changed to digital banking.Service marketing might include the process of selling telecommunications, health treatment, financial, hospitality, car rental, air travel, and professional services.
The marketing of bank services is the activity of presenting, advertising and selling of bank's products in the best possible way in order to satisfy consumers' requirement profitable. Marketing of banks services is one of the services rendered by financial industry (bank).