0
You visited us 0 times! Enjoying our articles? Unlock Full Access!
Question

Road blocking advertisement is ________.
  1. advertising a product by blocking a road.
  2. a technique of gathering potential customers on the road.
  3. putting an advertisement on a blocked road.
  4. advertising a product on all similar TV/Radio channels at the same time.

A
a technique of gathering potential customers on the road.
B
advertising a product on all similar TV/Radio channels at the same time.
C
advertising a product by blocking a road.
D
putting an advertisement on a blocked road.
Solution
Verified by Toppr

Road blocking advertisement is an an advertising strategy or a method in which a commercial is broadcast simultaneously on various radio stations and/or television channels. This leads to blocking the road for the competitors to broadcast their advertisements.

Was this answer helpful?
0
Similar Questions
Q1
Road blocking advertisement is ________.
View Solution
Q2
Heavy expenditure incurred on advertisement at the time of introducing a new product is a Deferred Revenue Expenditure.
View Solution
Q3
Advertisements attach __________ to a product to help the customer choose a product.
View Solution
Q4
Statement : Should there be a ban on product advertising ?
Arguments :
I. No. It is an age of advertising. Unless your advertisement is better than your other competitors, the product will not be sold.
II. Yes. The money spent on advertising is very huge and it inflates the cost of the product.

View Solution
Q5
An advertising company wishes to plan its advertising strategy in three different media-television,radio and magazines.The purpose of advertising is to reach as large a number of potential customers as possible.Following data have been obtained from market survey:
StrategiesTelevisionRadioMagazine-IMagazine-II
Cost of an advertising companyRs.30,000Rs.20,000Rs.15,000Rs.10,000
No.of potential customers reached per unit2,00,0006,00,0001,50,0001,00,000
No.of female customers reached per unit1,50,0004,00,00070,00050,000
The company wants to spend not more than Rs.4,50,000 on advertising.Following are the further requirements that must be met:
(i)at least 1 million exposures take place among female customers.
(ii)advertising on magazines be limited to Rs.1,50,000
(iii)at least 3 advertising units be bought on magazine I and 2 units on magazine II
(iv)the number of advertising units on television and radio should each be between 5 and 10.
Formulate an L.P model for the problem.
View Solution