(i) They are located in the main shopping centres of an area with adequate parking facilities.
(ii) They function on cash-and-carry lines and offer no credit.
(iii) There are no selling counters or selling assistants to help the customers.
(iv) They stock a very wide range of food and non-food products, particularly meat products, dairy products, tinned food, bakery items, vegetables and other household products.
(v) They are large retail organisations and are a useful channel of distribution.
(vi) They have low sales overheads since no salesmen are employed.
(vii) The products stored in a super market are properly packed and placed on separate racks in order to facilitate purchasing by the buyer.
(viii) It is one of the leading methods of retailing in the USA.
(ix) They use mass displays of goods, have low prices and operate on self-service basis.
(x) The buyer is completely at ease while buying as there is no undue sales pressure by counter salesmen.