Question

Which of the following is not a method of segmenting a market?

• A. Psychograpic segmentation
• B. Benefits segmentation
• C. Behavioural segmentation
• D. Customer segmentation

Answer 1

Answer: (D)

Market segmentation refers to dividing a vast market or consumers. It is carried out to select the best suitable market for the product or service offered by a company.

The most common forms of market segmentation are-behavioral segmentation which divides the market based on the consumer's behaviour, usage pattern and buying pattern.

• Physchographic segmentation uses the people' lifestyle, activities and interests as a bases of segmentation.

Benefits segmentation refers to dividing the market based on the advantage or benefit the consumers perceive that they obtain from the product.