Question

Which of the following is not an advantage of branding to marketer?

• A. Ease of introduction of a new product
• B. Differential Pricing
• C. Helps in advertising
• D. Helps in indicating status symbol

Answer 1

Answer: (D)

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. A brand with good brand image and reputation enables the marketer to charge premium prices for their products to consumer. It also helps in introducing new products under the same brand as consumers are already aware about the brand.

It is easy to advertise the brand which is easily recognized by potential consumers.