Kerry Packer was an Australian television tycoon. He saw the money-making potential of cricket as a televised sport So he signed up fifty-one of the worlds leading cricketer, against the wishes of the national cricket boards and for about two years staged unofficial Tests and One-day internationals under the name of World Series Cricket. The innovations that were introduced during this time to make cricket more attractive to television audiences endured and changed the nature of the game.
Soon afterward coloured dress, protective helmets, field restrictions, cricket under lights became a standard part of the game. He made it clear that cricket was a marketable game, which could generate huge revenues. Cricket boards became rich by selling television rights to television companies. Continuous television coverage made cricketers celebrities.