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“We need to support brands that are designed and engineered in India by our entrepreneurs and engineers that ably compete in the global markets.” – Sachin Tendulkar

For many of us in India, Sachin Tendulkar can do no wrong. There’s no adjective which correctly captures his game-play on-field and his persona off it. And when the God of Cricket decides to support innovation in engineering, how can we not bow down to him?

According to news reports, Sachin has become the brand ambassador and strategic shareholder in domestic original equipment manufacturer Smartron India. The company has been operating on the down low since August 2014 and now is all set to launch a slew of smart devices and Internet of Things (IoT) products for consumer and enterprise markets in the first quarter of FY16-17. The Bangalore based start-up was founded by Mahesh Lingareddy who is also the Co-Founder and CEO of Soft Machines Inc., a US-based semiconductor company with operations in US, India, and Russia.

Smartron India innovates in the areas of smart, sensor, robotics, artificial intelligence, cloud and big data technologies to bring next-generation smart devices, services and care, targeting consumer, enterprise, industrial and infrastructure markets.

In his statement to the media, Sachin said, “I have always been fascinated by technology. Smartron’s founding vision for the need for a robust product ecosystem in the country to grow is very impressive. We need to support brands that are designed and engineered in India by our entrepreneurs and engineers that ably compete in the global markets. I look forward to being part of the growth journey of Smartron buoyed by tremendous growth opportunities offered by IoT worldwide.”

They sound like words of a visionary, don’t they? Well, it takes one enterprising mind to spot talent and support it. Let’s give this man a cape already!

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