Can you picture a polar bear in tropics? Can’t even imagine, right? This shows how the environment of any living being impacts its survival. Similarly, the factors surrounding a business also greatly affect its growth. And all these factors together constitute a marketing environment or a business environment. Furthermore, these building blocks o a business are divided and sub-divided into many more categories. Let’s study in detail about what is business environment!
- Meaning and Characteristics of Business Environment
- Importance of Business Environment
- Relationship between an Organization and its Environment
- Environmental Impact and Analysis
- Environmental Scanning
- Macro Environment – Demographic Environment
- Elements of Micro Environment
- Macro Environment – Economic Environment
- SWOT analysis
- Macro Environment – Political-Legal and Social Environment
- PESTLE Analysis
- Macro Environment – Technological Environment
- Strategic Response to the Environment
- Macro Environment – Global Environment