Business Organizations

Company Overview of -Bajaj Auto, Bharti Airtel, Bharat Petroleum

From ‘humara Bajaj’ – Bajaj Auto to the one who fuels it- Bharat Petroleum Corporation, to the telecom with the most iconic tune- Bharti Airtel, we discuss three important corporates in India and learn more about them.

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Bajaj Auto

airtel

  • Incorporation year: 1945
  • Ownership Group: Bajaj Group
  • Headquarters: Pune, Maharashtra, India
  • Chairman: Mr. Rahul Bajaj
  • Present Head(MD and CEO): Mr. Rajiv Bajaj
  • Chief Financial Officer: Mr. Kevin P D’sa

Bajaj Auto has made a name for itself since its inception. Evidently, it is the sixth largest producer of motorcycles in the world and second-largest in India. Further, it is the world’s largest manufacturer of three-wheelers. Also, it is India’s largest manufacturer of motorcycles and third-wheelers.

To point out, in the year 2015-16, it churned a revenue of ₹226.8759 billion. It has approximately 9000 employees. Moreover, it has operations in 50 countries producing a line of bikes targeted at entry-level buyers.

History

Bajaj Auto came into existence on 29 November 1944 as M/s Bachraj Trading Corporation Private Limited. Its roots were laid in the 1940s by Jamnalal Bajaj in Rajasthan. Markedly, In 1959, it obtained a license from the government of India to produce two-wheelers and three-wheelers.

Furthermore, it got a license from Piaggio to produce the Vespa 150 scooters in India. Moreover, it became a public limited company in 1960. Lastly, in 1995 it reached the milestone of selling its 10 millionth vehicle and selling one million vehicles in a year.

Company’s Own Words

Vision: To attain world-class excellence by demonstrating value-added products to customers.

Mission:
• Focus on value-based manufacturing
• Continual Improvement
• Total elimination of wastes
• Pollution free and safe environment
• Portfolio of Businesses, Products, and Services

Portfolio

  • Motorcycles: Avenger, Dominor, Pulsar etc.
  • Three-wheelers: RE compact, RE optima, RE maxima, and RE compact 4s
  • Low-cost Cars: Bajaj Qute, Bajaj E60 etc.

In News

In 2017 Bajaj cut its 33 years old ties with Kawasaki and stamped an alliance with KTM. Further, the Forbes Global 2000 list for the year 2012 ranked Bajaj Auto at 1,416.

Bharti Airtel

airtel

  • Incorporation Year: 1995
  • Ownership Group: Bharti Group
  • Headquarter: New Delhi, India
  • Chairman: Mr. Sunil Bharti Mittal
  • Present head (MD and CEO): Mr. Gopal Vittal
  • Chief Financial Officer: Mr. Badal Bagri

Airtel is an Indian based global telecommunications company with its presence in over 20 countries over South Asia and Africa. Moreover, Airtel provides GSM, 3G, 4G LTE, VoLTE, fixed-line broadband services, and voice services depending upon the country of operation. Markedly, it is the second largest mobile network operator in India and third-largest mobile network operator in the world.

Thus, it is critical to the Indian economy. Evidently, it was named India’s second most valuable brand in the first every Brandz ranking. In fact, in 2017 its revenue accounted for a staggering ₹955.9 billion. Unsurprisingly, it employs around 25,000 people.

History

The seed of Bharti Airtel was planted by Sunil Mittal in 1984 when he started assembling push-button phones in India, a major improvement over the old rotary phones. By the early 1990s, Bharti Aitel stepped into the manufacturing of fax machines, cordless phones, and telecom gear.

In 1992, sensing the opportunities of growth in the telecom market in India, Sunil Mittal successfully bid for one of the four mobile phone network licenses auctioned. Since the pre-requisite was some experience in the telecom industry, Bharti Airtel paired up with a French telecom Vivendi.

After getting all the approvals in 1994, the Bharti Communications Limited(BCL) launched operations in 1995 in Delhi under the brand name of Airtel. Quite Remarkably, it became the first Indian telecom company to cross the 2 million subscriber mark.

Company’s Words

Vision: To enrich the lives of customers. Evidently, the company’s obsession is to win customers for life through an exceptional experience.
Mission: Hunger to win customers for life

Portfolio

  • Telemedia: In this segment, Airtel provides broadband internet access through DSL, internet leased lines and MPLS (multiprotocol label switching) solutions, as well as IPTV and fixed line telephone services.
  • Digital television: It also provides direct-to-home (DTH) TV services across India.
  • Mobile-Data service: Blackberry services, USB modem, Airtel Datacard etc.
  • Business: Airtel Business consists largely of six products: cloud and managed services, digital signage, NLD/ILD connectivity (VSAT/ MPLS/ IPLC and Ethernet products), Wi-Fi dongles,voice solutions (like toll free numbers, TracMate, and automated media reading) and conferencing solutions (VoIP, audio, video, and web conferencing) serving Industry verticals like BFSI, IT/ITeS, manufacturing, hospitality and government.
  • Android Based Tablet: On 18th August 2011, Beetel Teletech Ltd., a unit of Bharti Enterprises Ltd., launched a tablet based on the Google’s Android operating system, priced at Rs. 9,999, in a bid to capture the cheap computing devices business in the world’s fastest growing and second-largest mobile phone market.

Bharat Petroleum Corporation Ltd.

airtel

  • Incorporation year: 1952
  • Ownership Group: Government of India
  • Headquarter: Mumbai, Maharashtra, India
  • Chairman: D Rajkumar
  • Present head(CEO): S Varadarajan
  • Finance Director(CFO): P Balasubramanian

Bharat petroleum is controlled by the Government of India. It has been categorized as a maharatna. Further, this means that it is a company of national importance. Bharat petroleum operates two large refineries located in Mumbai and Kochi. In addition to this, Bharat Petroleum is now known for its innovative customer-centric offerings such as LPG and mini LPG cylinders.

Furthermore, it is a choice for the supplier of fuel for major domestic and international airlines owing to the 24×7 services of Bharat Petroleum Aviation Fuel Services. Moreover, they have firm feet in the defense sector.

The company is India’s 2nd largest downstream oil company and is ranked 342nd on the Fortune list of the world’s biggest corporations as of 2016. Furthermore, in 2017 BPCL generated revenue of  ₹244,648.50 crore and employed 12,567.

History

The story of BPCL is older than India itself! Coupled with having numerous names, it had numerous owners. In fact, during the 1890s it started off as the Rnagiin oil company and thereafter Burmah oil company, to explore the new discoveries across Assam and Burma during the colonial rule.

In 1928, the Asiatic Petroleum Company shook hands with the Burmah Oil Company. Consequently, this alliance led to the formation of Burmah-Shell Oil Storage and Distributing Company of India Limited. Later in the 1950s, the company stepped into the LPG market and expanded its delivery network.

Afterward, in 1976 the company was nationalized hence, taken over by the Government of India, then known as Bharat Refineries Limited. Eventually 1 August 1977, it was renamed the Bharat Petroleum Corporation Limited.

Company’s Own Words

Vision: Be a model corporate entity with social responsibility committed to energizing lives through
sustainable development.
Mission: Create a ‘positive impact’ in all the communities where we operate.
• Transformation of 150 villages from ‘water scarce to water positive’
• To enable the education of more than 10 lakh children
• Creation of a resource of ‘Expert Panels’ on issues pertaining to our thrust areas
• To encourage employee volunteering through our corporate culture and have a minimum of 10% of
employees volunteering in the next five years

Portfolio

The company business is divided into seven SBUs( Strategic Business Units), like Retail, Lubricants, Aviation, Refinery, Gas, I&C and LPG. Markedly, their loyalty program like Petrocard, Smartfleet are very popular.

i. Mumbai Refinery: Located near Mumbai, Maharashtra. It has a capacity of 13 million metric tonnes
per year.
ii. Kochi Refineries: Located near Kochi, Kerala. It has a capacity of 9.5 million metric tonnes per year.
iii. Bina Refinery: Located near Bina, Sagar district, Madhya Pradesh. It has a capacity of 6 million metric tonnes per year. This refinery is operated by Bharat Oman Refineries Limited, a joint venture between Bharat Petroleum and Oman Oil Company.
iv. Numaligarh Refinery: Located near Numaligarh, Golaghat district, Assam. It has a capacity of 3 million metric tonnes per year.

In News

In 2017 BPCL earned the Maharatna status, given to government-owned entities with consistently high profits and largest market capitalization. Additionally, it got a rank of 358 on the Fortune’s list of 500 world’s biggest corporations.

Solved Example for You

Q: What are the SBUs of the BPCL?

Ans: The company’s business has seven SBU divisions which are: retail, lubricants, aviation, refinery, gas, I&C and LPG.

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