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Understanding Media

What is Media?

Media plays an important role in our day – to – day life. We stay up to date with the news and the things that happen in the world with the help of it. One can know what’s happening in the United States of America while he/she lives in India. It can make or break the reputation of a person, organization, political party, etc. Let’s find out more about it.

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Understanding Media

Media means the main means of mass communication (broadcasting, publishing, and the Internet) regarded collectively. It has various forms such as print, television, radio, and the internet. The print is the oldest form of it. Whereas, the newest form of it is the internet.

Media

Print media has two aspects i.e. newspapers and magazines. It may or may not be influenced by powerful people, political parties, organizations, etc. This may lead to a biased coverage of that particular political party, organization, or person.

Role of Media

Media is said to be the fourth pillar of democracy. One of its important roles is to inform people about the things that are happening. It is also important to give valid and real news and helps to progress the society. It has also helped to get justice for a lot of cases.

For example, The Ayushi Talvaar murder case, The Nirbhaya Rape case, Jessica Lal murder case, etc. It also exposes a lot of corrupt people. Some other important functions include influencing public opinion, determining the political agenda, providing a link between the government and the people, acting as a government watchdog, and affecting socialization.

Media and Big Business Houses

Big Business Houses and Media are interrelated. The media indirectly connects the common people to big business houses. These big business houses pay the media firm to advertise their products and services. Their advertisements are then shown on television, newspaper, radio, etc.

People get aware of the products and services offered by a company and buy their products which benefit the companies. Companies also gain a reputation due to this. This relationship can be seen as a relationship between an advertiser and a maker.

Questions For You

Q1. Due to the costs of technologies, that mass media use, it keeps changing the needs and requires a great deal of _________ to do its work.

  1. Money
  2. Natural resources
  3. Mineral resources
  4. None of the above

Sol: The correct option is option ”a”. Due to the costs of technologies, that mass media use, it keeps changing the needs that require a great deal of money to do its work.

Q2. When the government prevents either a news item, or scenes from a movie, or the lyrics of a song from being shared with the larger public, this is referred to as ___________.

  1. Approval
  2. Encouragement
  3. Endorsement
  4. Censorship

Sol: The correct option is option ”d”. When the government prevents either a news item, or scenes from a movie, or the lyrics of a song from being shared with the larger public, this is referred to as Censorship.

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