One of the key qualities an entrepreneur must possess is innovation. It is what helps him take his ideas and successfully convert them into a business. So let us take a look at some of the principles of innovation that an entrepreneur must abide by.
Principles of Innovation
Innovation is a fresh perspective to look at a thing or a situation. It is a new way to do things, approach situations, interact with people and many other things. Innovation and creativity somewhat go hand in hand. And both are extremely important in entrepreneurship.
Now let us take a closer look at some principles of innovation. These principles are given to us by the great visionary and innovator Steve Jobs in his book “The Innovation Secrets of Steve Jobs”.
1] Do What You Love
Steve Jobs says he truly believes that people with a true passion can change the world for the better. New and creative ideas come to people who follow their passions with hard work and persistence.
2] Put a Dent in the Universe
This refers to the vision a person has about their business. Entrepreneurs need to widen their visions with innovation which allows them to see the potential in things that other people cannot see.
3] Kick Start your Brain
Steve Jobs once said that creativity was about connecting things. This means we must seek innovation and creative ideas from other industries as well. The inspiration for innovation can flow from anywhere and at any time. Steve Jobs was known for using ideas from other industries too and innovating them for his own purpose.
4] Sell Dreams, Not Products
This talks about innovation in the process of marketing. The idea is to make the customers feel a part of the company, i.e. a part of something bigger. Innovate the products that facilitate people in achieving their dreams. Steve Jobs never saw people who bought his products as consumers, but as geniuses themselves.
5] Say No to a Thousand Things
This principles of innovation speak about innovation by eliminating unnecessary things. The idea is to keep your products and their designs simple, functional and uncluttered. Innovation is not always elaborate, it can also lie in simplicity.
6] Create Great Experiences
Creating an emotional bond with your customers through innovation will ensure they have great experiences with your product and your brand. Take for example the Apple Store that Steve Jobs innovated. He made it an unbelievable retail experience for the buyers.
7] Master the Message
Steve Jobs is one of the worlds greatest storytellers. And with the help of innovation, he tells his stories through his products. His elaborate product launches and promotions were almost an art form. He made sure that his product was launched with innovation so as to get people excited about the product.
These seven principles of innovation by Steve Jobs can ensure that innovation becomes an integral part of the DNA of your company. A new and upcoming entrepreneur can learn a lot from these principles, and apply them according to his business.