Intro to Business Communication

Effective Oral Communication

Verbal Communication: Oral communication is the most used form of communication done with words. Verbal communication is nothing but words that come out of our mouth to convey a message or idea via sound. The various modes of verbal communication are face-to-face discussions, presentations, intercom, messages delivered on phones, telephonic conversations, radio, transistor, skyping or video chatting, speeches, interviews, etc.

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Effective Oral Communication

Strong verbal communication skills are important for everyone to master. They are extremely valuable in both your personal and professional life. When speaking clearly, confidently, and with poise, you are much more likely to command the respect of others and build rapport. This is particularly important in business interactions.

verbal communication

Conversation management skills are essential for small business owners and managers who handle much of the burden in such areas as company/customer presentations, employee interviews, giving speeches, and conducting meetings. For verbal communication to be effective, it should be clear, relevant, tactful in forming phrases and tone, concise, and informative.

Presentations or conversations that have these factors included usually bear good fruits. Unclear, inaccurate, or inconsiderate business communication, on the other hand, can waste valuable time, alienate employees or customers, and damage business reputation.

Nonverbal elements such as posture, gestures, and facial expressions are also important factors in developing good verbal communication skills. Your outward appearance mirrors your inner mood.

Thus good posture suggests poise and confidence; stand neither at rigid attention nor with sloppy casualness draped over the podium, but upright with your weight about equally distributed on each foot. Some movement may be helpful to hold listeners’ attention or to increase emphasis, but constant shifting or pacing should be avoided.

Likewise, hand and arm gestures can be used to point, describe, or emphasize, but they should be varied, carefully timed, and adapted to the audience.

Ultimately, good speakers should make frequent eye contact with the audience, let their facial expression show their interest in the ideas they are presenting, dress in a way that is appropriate for the occasion and keep their energy levels high.

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Here are the reasons why Oral Communication is great

  • It saves time,
  • It is more effective as emotions are well portrayed,
  • The feedback loop is faster,
  • Verbal communication is economical,
  • The tone is easy to read

Factors of Effective Verbal communication:

1. Think before you speak 

By organizing your thoughts in advance, you can eliminate many of the awkward pauses that occur when speaking. It will also help you relay your information more concisely.

While writing down your thoughts is not always possible in impromptu discussions, it is still effective to take a minute to organize your thoughts in your mind before you begin to speak.

2. Speak with confidence 

Speaking in a confident manner will help you build trust and command the respect of your audience. There are several factors which can impact your ability to speak confidently, including your command of the subject matter, your word choice, the tone of your voice, your body language, and your ability to make direct eye contact with your audience.

3. Be clear and concise 

The most effective way to get your point across is to make it in a clear and concise manner. Avoid using complex, convoluted sentences, and try to state your argument in direct language. Before speaking, ask yourself, “What is the clearest way I can make my point?”

4. Be aware of your non-verbal communication cues 

Your body language significantly impacts the way others interpret what you say. Pay attention to the gestures you make, your facial expressions, and your body language to ensure they align with the message you are trying to get across.

5. Be a good listener

Being a good listener is as important as being a good speaker, and it will improve the quality of your verbal interactions. It shows the people you are speaking with that you genuinely care about their ideas, and it helps ensure you understand their needs. This will enable you to build trust and rapport much quicker.

6. Think about the perspective of your audience 

Just because you have a strong command of a topic doesn’t mean the people you are speaking to have the same knowledge as you.

Try to think about how someone else will understand what you are trying to communicate, particularly if they lack the technical knowledge about a subject that you possess.

7. Vary your vocal tone 

Speaking in a monotone voice is a surefire way to bore your audience. Instead, use voice inflection to add emphasis to important points, and vary the pitch of your voice to express emotion. This will help keep your audience engaged in your message.

Strong verbal skills will help to encourage essential discussion while playing a major role in bringing people together. Ask questions if you are wondering about a new concept in order to become more knowledgeable about that topic. Explain why you are confused about a certain policy to get the assistance required for a better understanding of that set of guidelines.

Express what you experienced in a certain situation so you can work through what you are feeling. Relaying this information will not only help yourself, but also those who you are speaking with by solving problems, making connections, and avoiding conflicts. Additionally, be prepared to serve as a good listener in return because lacking the ability to give the same level of attention that you expect from somebody else when you are speaking is not fair.

Effective verbal communication is an important skill to understand. Having the courage and ability to convey your thoughts in a respectable way will help enhance mutual understanding, trust, decision-making, and problem-solving between yourself and others, making the act of properly speaking and listening to an imperative influence on how we learn and think for ourselves.

Solved Questions for You


Why is verbal communication the most used form of communication?


Verbal communication is easier to have, it saves time, it is more effective as emotions are well portrayed, the feedback loop is faster, verbal communication is economical, and the tone is easy to read.

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