Direction and Coordination

Elements of Direction – Communication

Talking about managerial functions like planning, organizing, directing, and controlling, one cannot ignore the importance of effective communication in all functions. In fact, it is impossible to have a superior-subordinate relationship without an effective communication process. In this article, we will look at the importance of communication in direction.

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Communication Meaning

Effective communication is understood as the exchange of facts, thoughts, information, or opinions between two or more people to create confidence or mutual understanding. There are many ways to communicate – actions, words, symbols, etc.

As long as people in the organization can share the meaning and understand one another, communication exists. In other words, communication is the transfer of information and understanding from one employee to another.

Features of Communication

There are two important features of communication:

  1. It needs at least two people – a receiver and a sender
  2. Just because people communicate, it does not mean that they trust each other. However, the receiver must understand the information exchanged.

It is important to note that the receiver might not agree with the exchanged information. Communication is effective when the people communicating understand the information despite the disagreement. Communication allows people to exchange information, opinion, experience, etc. It is the bridge the helps understanding.


communication prcoess


The way we communicate with others and with ourselves ultimately determines the quality of our lives.

Communicating is passing any kind of information from one person to another with the   of some medium. The party who sends the information is the sender. The party who receives the information decodes it and responds to the sender is the receiver or the recipient.

Therefore, in simpler terms, communicating is all about the sender sending the information to the receiver for him to respond.

In an organization, the superior never gives credit to a subordinate unless he presents the work in a well-defined manner. And the best way to present the work – use effective communication.

Communication Process


communication process


  1. Development of an idea – the sender decides what he wants to communicate
  2. Encoding the idea – the sender uses words, images, and other means to convey the idea optimally
  3. Transmitting – the sender now chooses a method to transmit the idea/message to the receiver. He also chooses channels and communicates with careful timing. Further, the sender and receiver try to communicate without barriers.
  4. Receiving – The receiver must ensure that he receives the information clearly. In the case of an interpersonal exchange of information, the receiver must listen attentively.
  5. Decoding – Once the receiver has received the message, he needs to understand it. However, people can have different perceptions. Therefore, it is important that the sender makes an effort to understand the abilities of the receiver to encode the information better.
  6. Feedback – This is the receiver’s response to the sender’s message. It allows the sender to understand that the receiver has received and interpreted correctly.

Solved Question for You

Q1. What are the steps in the communication process?


There are six primary steps in the communication process using which a sender sends a message to a receiver –

  1. Development of an idea
  2. Encoding
  3. Transmitting
  4. Receiving
  5. Decoding
  6. Feedback.


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