CBSE Class 12 Business Studies Chapter 11

Marketing Class 12 Revision Notes

In the marketing class 12 notes, we will explain the meaning of ‘marketing’. Then, we will distinguish between ‘marketing’ and ‘selling’. Also, we will list out important functions of marketing. Furthermore, we will examine the role of marketing in the development of an economy in a firm, to society and to consumers.

Moreover, we will explain the elements of the marketing mix. Then, we will classify products into different categories. Also, we will analyze the factors affecting price determination. We will also list the types of channels of distribution. Also, we will explain the tools of promotion mix viz., advertising, personal selling, sales promotion and publicity.

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Sub-topics under Marketing:

Market & Marketing: In this Sub-topic, we will discuss the broader meaning of the terms market and Marketing. Also, we will discuss the features of marketing.
Functions of Marketing: In this Subtopic, we will study the functions of Marketing.
Role of Marketing and Marketing Mix: In this Sub-topic, we will understand the role of marketing in a firm and also in an economy. Moreover, we will understand the concept and elements of the Marketing Mix.
Marketing Management Philosophies: In this Sub-topic, we will about Marketing Management Philosophies.
Product: In this Sub-topic, we will understand how the concept of product leads to profit-maximization.
Labelling: In this Sub-topic, we will discuss the concept and importance of Labelling function in modern-day marketing.
Packaging: In this Sub-topic, we will discuss the concept and importance of Packaging function in modern-day marketing.
Pricing: In this Sub-topic, we will discuss the important function of Price.
Distribution: In this Sub-topic, we will discuss the function of Physical Distribution.
Personal Selling: Here, we will discuss the concept of Personal selling.
Promotion: Promotion function will be discussed.
Branding: Here, we will discuss the concept of Branding.
Sales Promotion and Publicity: Here, we will discuss Sales Promotion and Publicity.